BioSteel is leading the wave of healthy sports drinks in the market. We are not just talking about a ‘better for you’ product, but rather one that redefines sports drinks. BioSteel is unmatched in the market and is proud to be raising the bar on consumer expectations of sports drinks, and has become the #1 purchased product in professional sports.
The BioSteel Way
Premium ingredients, product transparency, functionality first, and authenticity. These are the values that continue to drive our unwavering dedication to bringing quality nutritional products to locker rooms and households globally, and empowering people to live a high performance lifestyle.
Why BioSteel was Created?
Built Out of NecessityUnlike many brands, the birth of BioSteel was not based off the common business principle of sales, costs and profits, but rather out of necessity for functionally superior products. Noticing that top performing athletes were consuming products littered with fillers, artificial sweeteners and flavours, and stimulants like sugar and caffeine prior to and during games and practices, BioSteel embarked to change that and provide a new standard of quality when it comes to sports nutrition.
Commercialized from Demand, Grown from Authenticity
With an initial focus on targeting professional sports teams, BioSteel quickly filtered through some of the most prominent locker rooms in North America and subsequently drew the attention of the everyday sports nutrition consumer.
Today, BioSteel is one of the most trusted brands in both locker rooms and households alike. Having the support of some of the top athletes in the world, including Wayne Gretzky (NHL Hall of Fame) Andrew Wiggins (Minnesota Timberwolves), Ezekiel Elliott (Dallas Cowboys), Brooke Henderson (LPGA Golf), Connor McDavid (Edmonton Oilers), and Tyler Seguin (Dallas Stars), and being the Official Sports Drink supplier of Canada Basketball is consumers’ natural nutritional choice for sports nutrition.