THE MOVEMENT

BioSteel is leading the wave of healthy sports drinks in the market. We are not just talking about a ‘better for you’ product, but rather one that redefines sports drinks. BioSteel is unmatched in the market and is proud to be raising the bar on consumer expectations of sports drinks, and has become the #1 purchased product in professional sports.

Our Mission: Create the Healthiest and Safest Products of Their Kind

Premium ingredients, product transparency, functionality, and authenticity—these values have helped BioSteel redefine and raise the bar for sports nutrition everywhere.

And that’s what brought us here in the first place.

Our Mission: Create the Healthiest and Safest Products of Their Kind

Premium ingredients, product transparency, functionality, and authenticity—these values have helped BioSteel redefine and raise the bar for sports nutrition everywhere.

And that’s what brought us here in the first place.

Why BioSteel was Created?

Built Out of Necessity

After realizing that top performing athletes were consuming products littered with fillers, artificial sweeteners and flavours, mystery ingredients, and stimulants like sugar and caffeine prior to and during games and practices, Matt Nichol—professional strength and conditioning coach—dedicated himself to developing a new standard of quality for sports nutrition. Matt created the original Pink Drink, which featured a straightforward, simple list of all-natural ingredients engineered to deliver the essential nutrients needed to power physical activity.

Commercialized from Demand, Grown from Authenticity

BioSteel’s all-natural, honest, and effective formulation quickly gained support and popularity in some of the most prominent pro sports locker rooms in North America, and eventually drew the attention of everyday sports nutrition consumers with an eye for quality products. The legacy of #DrinkThePink lives on in BioSteel’s High Performance Sports Drink Mix.

Today, BioSteel is one of the most trusted brands in both locker rooms and households alike. As the most purchased product in North American pro sports, it’s no wonder that BioSteel is the #1 choice for sports nutrition consumers globally.

Why BioSteel was Created?

Built Out of Necessity

After realizing that top performing athletes were consuming products littered with fillers, artificial sweeteners and flavours, mystery ingredients, and stimulants like sugar and caffeine prior to and during games and practices, Matt Nichol—professional strength and conditioning coach—dedicated himself to developing a new standard of quality for sports nutrition. Matt created the original Pink Drink, which featured a straightforward, simple list of all-natural ingredients engineered to deliver the essential nutrients needed to power physical activity.

Commercialized from Demand, Grown from Authenticity

BioSteel’s all-natural, honest, and effective formulation quickly gained support and popularity in some of the most prominent pro sports locker rooms in North America, and eventually drew the attention of everyday sports nutrition consumers with an eye for quality products. The legacy of #DrinkThePink lives on in BioSteel’s High Performance Sports Drink Mix.

Today, BioSteel is one of the most trusted brands in both locker rooms and households alike. As the most purchased product in North American pro sports, it’s no wonder that BioSteel is the #1 choice for sports nutrition consumers globally.

NSF Certified

For over 65 years NSF has been providing independent third party certification for food, water, and consumer goods. The NSF Certified for Sport® program is used by the NFL, MLB, LPGA, PGA, NHL and CCES to help ensure the supplements their athletes use are free of prohibited/banned substances. From approval of raw materials, formulation review, and rigorous testing of final products, NSF is there through every step of the production process to ensure that the supplements you are consuming are safe and contain exactly what’s listed on the label.

http://www.nsf.org/

Informed-choice

In 2007 the Informed-Choice program was established by HFL Sports Science, one of the world’s leading independent third party doping control laboratories that has been undertaking drug testing for sports since 1963. Informed Choice tests for prohibited substances in supplements it certifies using WADA/IOC (International Olympic Committee) standards, confirming that the supplement companies they certify adhere to the highest quality assurance systems and are using manufacturers that follow the highest manufacturing standards.

All testing for Informed Choice products is done at HFL labs which is an ISO 17025 accredited lab. ISO 17025 accreditation guarantees that if contamination exists above the defined limit of detection then it will be identified and called “positive”.

Drug Testing

The use of nutritional supplements by competitive athletes and fitness enthusiasts alike have many nutritional supplement companies making claims about their products, but how many of them can actually back them up?


-Currently there is very little regulation of nutritional supplements.
-Many companies partake in false labeling - knowingly listing ingredients that are not in their products or worse, not listing ingredients (sometimes banned substances) that are in their products
-Even companies with good intentions can be unknowingly providing dangerous products to their customers. Using cheap and inferior raw materials that can expose their products to cross-contamination with banned substances

If you are a drug tested athlete the choice is simple, you should only choose products that are certified to be free of any banned substances by an accredited independent third party company that tests each batch of product produced, that uses ISO 17025 and/or NSF/ANSI Standard 173, and has a proven track record of success with professional and Olympic sport governing bodies.

Exercise Science Research: Study Findings

Supplementation, whether for high performance or recreational athletes, is an important decision that should be given careful consideration.

BioSteel is but one of many high performance supplements on the market today, however what sets BioSteel apart from its competitors is our commitment to providing an evidence-based product that does not contain preservatives, additives or unnatural colouring.

In fact, our commitment to excellence also extends into exercise science research. As such we are currently conducting authentic third-party research that is co-funded by the Canadian Governments Natural Sciences and Engineering Research Council (NSERC).

Peak Power

-This graph depicts the positive effects BioSteel has on .Peak power output Biosteel (HPSD (Red) and water (Blue) are shown).

-Using BioSteel increases peak power output by 1.4-fold. This means that subjects in this study were able to produce more power when supplemented with BioSteel when compared to using water. These preliminary results were reported at the Ontario Exercise Physiology Conference 2016.

Peak Power Maintained

-This graph depicts the maintenance of peak power for subjects during the 3rd bout of exercise

These preliminary results suggest that BioSteel's High Performance Sports Mix results in greater maintenance of peak power in fatigued athletes when compared to water

% Peak power maintained relative to onset of exercise

- This graph depicts the maintenance of peak power for subjects during the 3rd bout of exercise

- These preliminary results suggest that BioSteel's High Performance Sports Mix results in a greater maintenance of peak power in fatigued athletes when compared to water

Carbohydrate Free High Performance Sports Drink (BioSteel HPSD): Enhancing effect on repeated anaerobic performance

Henry Quach2, Ajay Rampersad1, Sandeep Soroya2, Sarah Schweter2, Stephanie Corea2, and Mojgan Rezvani1-2

Humber College, Fitness & Health Promotion & School of Health Sciences, University of Guelph Humber, Department of Kinesiology, Toronto, Ontario, Canada

ABSTRACT: Introduction, Methods + Results

Introduction

Consumption of sugar-containing sports drinks has been associated with gastrointestinal discomfort, hypoglycemia, and type II diabetes. This study investigated the effect of BioSteel High Performance Sports Drink (HPSD), a sugar free blend of branched chain amino acids and electrolytes, on power output capacity.

Methods

A double blind cross over study was designed to carry out a modified Wingate Anaerobic Test (mWAnT) (4 bouts of 10sec loaded all out cycling followed by 20sec recovery per bout). Subjects (n=6, age 21±2.3 years, height 175.4±7.4cm, weight 79.2±14.6Kg) performed six mWAnT separately 48hrs apart [3 trials per treatment (E:5.0g/250ml HPSD or W:250ml distilled water)]. Drinks were provided 30min premWAnT. Changes in blood markers (Glucose, Ketone, Lactate, and Creatinine ) were analyzed pre- and post-mWAnT.

Results

Mean and peak power were shown to be significantly higher (p ≤ 0.05) in experimental group (E:6.19 ± 0.30 W/Kg, W:5.66 ± 0.26 W/Kg; E:9.99 ± 1.13 W/Kg, W:7.52 ± 0.56 W/Kg, respectively) in 3rd bout of mWAnT. Minimum power was significantly maintained higher (p ≤ 0.05) in bout 4 for experimental group (E:4.11 ± 0.29 W/Kg, W:3.88 ± 0.28 W/Kg). Power drop and fatigue index were significantly higher (p ≤ 0.05) in experimental group (E:5.23 ± 1.11 W/Kg, W:2.94 ± 0.43 W/Kg; E:46.95 ± 5.28%, W: 36.75 ± 2.77%, respectively) in 3rd bout. Lactate production was significantly higher in experimental group (E:10.96 ± 0.22 mmol/L, W:9.66 ± 0.69 mmol/L).

Discussion/Conclusion

Data suggests carbohydrate free BioSteel HPSD enhances performance through a higher peak power production and delaying fatigue. BioSteel HPSD does not affect the efficiency of alactic system (ATPPC), limited energy stores for first 10sec of skeletal muscle contractions. The enhancing effect of BioSteel HPSD may be attributed to a more efficient use of lactic anaerobic energy system (anaerobic glycolysis) allowing continuation of muscular power production for a maximum of 2min.

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