Ontario University Athletics (OUA) proudly announces BioSteel as the presenting sponsor of the 116th Yates Cup Championship, strengthening BioSteel’s commitment to collegiate athletics and the future of Canadian sports. Known for its clean, effective hydration products, BioSteel will bring an exciting, interactive experience to fans through on-site activations, including product sampling and engagement opportunities. This partnership showcases BioSteel’s dedication to supporting athletes at every level, empowering them to reach their peak performance. The 116th Yates Cup Championship, featuring North America’s oldest football trophy, will take place on November 9, marking another milestone in BioSteel and OUA’s shared commitment to athletic excellence.

"At BioSteel, our commitment to the next generation of Canadian athletes is central to our mission." - Dan Crosby, CEO of BioSteel

“BioSteel is proud to be a part of this historic event that highlights the special relationship between Windsor and Detroit,” said Dan Crosby, CEO of BioSteel

“I'm thrilled to be joining the BioSteel team. BioSteel offers various products that help elevate my training every day. It is one of my essentials for hydration and recovery. I am excited to collaborate with a brand that supports athletes at all levels!” - Danielle Serdachny

"I couldn't be more excited to officially be joining the BioSteel team! Proper hydration and recovery is a big part of my everyday routine as a professional athlete. BioSteel products allow me to maximize my sports nutrition and enable me to perform at my best—on and off the ice.” - Kristen Campbell

 “Man, teaming up with BioSteel is like hitting a perfect 1-2 combo—keeps me fueled and ready to throw hands all day. Stay hydrated, stay dangerous, baby!” - Kevin Holland

“Partnering with BioSteel allows the OUA to provide student-athletes with top-tier nutrition products, supporting their development on and off the field.”
— Gord Grace, OUA President & CEO

Setting the Record Straight: BioSteel's Unwavering Commitment to NSF Certification

Recently, rumors have surfaced suggesting that BioSteel may have lost its NSF certification. We want to make it clear: these rumors are entirely false. BioSteel remains fully committed to maintaining the highest standards of quality, integrity, and safety.

NSF certification is more than just a label—it's a rigorous process that ensures our products meet strict public health and safety standards. We continue to uphold these standards with enhanced testing procedures, increased transparency, and our ongoing commitment to quality.

BioSteel is here to stay, and so is our commitment to NSF certification and industry-leading innovation.

The BioSteel Team

WINDSOR, ONTARIO, CANADA, July 31, 2024 | The BioSteel Next-Gen Hockey Development Camp is back, revitalised and more impactful than ever. Building on the success of past camps, this year's event aims to showcase young athletes currently rostered in North America's premier development leagues. Participants include players from the CHL, NCAA,...

TORONTO, Ontario – BioSteel Sports Inc. proudly announces its title sponsorship of the BioSteel Championship, PGA TOUR Americas’ premier annual event in Windsor, Ontario. Formerly known as the Windsor Championship (2018, 2019, 2023), the 2024 BioSteel Championship is set to take place from August 1-4 at the esteemed Ambassador Golf...

TORONTO, ONTARIO, CANADA, May 24, 2024 /BioSteel Sports Inc. / -- BioSteel, a leader in clean and effective hydration solutions, proudly announces a groundbreaking initiative to further solidify its presence in professional sports. Trusted by teams across the NHL, MLB, NFL, NBA, and MLS, BioSteel is now offering a special...

BioSteel Extends Military Discount Program

BioSteel Sports Inc. is extending its 20% discount program for active-duty members, reservists, and veterans in the U.S. and Canada. Military personnel can now enjoy this discount on all hydration, protein, and nutritional products at BioSteel.com and BioSteel.ca.

"We deeply respect our armed forces," said Dan Crosby, President of BioSteel. "This discount is our way of thanking them for their sacrifices while providing high-quality sports nutrition."

Military members can verify their service at checkout on BioSteel's websites. U.S. personnel can use their GovX account for automatic verification.

For more information, visit BioSteel.com.

BioSteel Launches BioSteel Sports Academy

BioSteel Sports Inc. is transitioning from its role as the NHL's hydration partner to focus on empowering athletes worldwide with the launch of the BioSteel Sports Academy. Formerly known as A21 Academy, this rebranded academy offers Ontario Private School courses (grades 6-12), emphasizing university prep through the Hockey Canada Accredited School program.

Partnering with PowerTech Hockey Development, the academy aims to bring elite-level hockey training to each athlete. BioSteel will also provide academic sponsorships to ensure equal access to education for all students.

CEO Dan Crosby emphasizes the vision to inspire greatness through partnerships and grassroots initiatives.