At BioSteel, we’re proud to call Canada home. In a world where many sports hydration brands trace their roots to the United States, we stand apart as a homegrown Canadian success story. Our journey began in the heart of Canadian hockey culture, born from the passion and ingenuity of Matt Nichol, the Toronto Maple Leafs trainer, who saw firsthand the need for a clean, effective hydration solution for our athletes. Today, as Canadians face renewed reminders to support local businesses, we are proud to reaffirm our commitment to our community, our athletes, and our country.

Our Canadian DNA
Unlike other hydration giants that emerged from American boardrooms, our story is one of Canadian grit and grassroots innovation. We started by asking a simple question: “Why settle for less when we can create something better right here at home?” Our original formula – developed for the very best athletes in the game – was designed with one goal in mind: to empower performance with purity. We knew that Canadian athletes deserved a product that was as dedicated to their success as they are, and that’s exactly what we set out to do.

Our commitment to Canada goes beyond our heritage; it’s woven into every aspect of our operations. We are excited to announce the opening of our state-of-the-art manufacturing facility in Windsor, Ontario. This NSF-certified plant not only reinforces our pledge to produce quality hydration products on Canadian soil but also create local jobs and drive innovation. With every bottle we produce, we’re investing in the communities that have supported us from the very beginning.

We believe that supporting Canadian athletes means more than just delivering a superior product—it means building lasting relationships with the communities that inspire us. From sponsoring collegiate and youth athletics, from the OMHA and all the way to Hockey Calgary, to launching the BioSteel Sports Academy and our student-athlete ambassador program, we are dedicated to nurturing the next generation of Canadian talent. In 2024 alone, BioSteel invested almost $2 million dollars towards Canadian Youth sports, and we’re also proud to extend support to our service members through special military discounts. Every initiative is a testament to our belief that a healthier, stronger Canada starts with investing in our own.

Recent trade tensions and tariff discussions have reminded us all of the importance of standing together as a nation. With U.S. tariffs on Canadian goods in the spotlight—even if only temporarily paused—it has never been more clear that our economic future relies on our willingness to support local businesses. At BioSteel, we’re embracing this call to action by continuing to innovate, produce, and give back right here on Canadian soil. We firmly believe that when Canadians choose homegrown, they’re choosing quality, integrity, and a brighter future for our communities.

Today, BioSteel is not just a sports hydration brand—it’s a movement built on Canadian values and a commitment to excellence. Every time you reach for a bottle of BioSteel, you’re supporting a company that believes in community, in innovation, and in the enduring spirit of Canada. We’re proud of our past, excited about our future, and dedicated to being the leading Canadian hydration brand.

Join us as we continue to fuel Canada’s athletes, empower our communities, and lead the way in clean, effective sports hydration. Because here at BioSteel, we’re not just making a product; we’re building a legacy—one that is proudly Canadian from start to finish.