BioSteel, a leader in clean, healthy sports hydration, has been announced as the presenting sponsor for Canada West TV, the official streaming platform for Canada West university sports. This multi-year partnership aligns BioSteel’s mission with Canada West’s commitment to supporting student-athletes, while engaging fans and promoting healthy athletic performance across Western Canada.

The BioSteel partnership will bring the brand’s visibility to Canada West TV’s extensive viewership, showcasing BioSteel products throughout the broadcasts and supporting Canada West’s celebrated "Players of the Week" feature, which highlights top-performing athletes each week.

“At BioSteel, our commitment to the next generation of Canadian athletes is central to our mission,” said Dan Crosby, CEO of BioSteel. “This collaboration with Canada West TV allows us to support and celebrate young athletes who embody hard work and excellence on and off the field.”

BioSteel’s partnership with Canada West TV is part of a broader initiative to support Canadian collegiate athletics and empower student-athletes with clean, science-backed hydration. This latest collaboration, along with BioSteel’s recent partnership with Ontario University Athletics (OUA), exemplifies the brand’s dedication to promoting athletic success across Canada.