Is Cwench BioSteel?

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BioSteel vs. Cwench Hydration: Setting the Record Straight

BioSteel and Cwench Hydration are NOT the same. Recent claims and confusion have caused many to question the relationship between BioSteel and Cwench Hydration. We're here to clarify the facts and provide the truth you need.

BioSteel’s True Origins

BioSteel was created by Matt Nichol, the strength and conditioning coach for the Toronto Maple Leafs at the time, to meet the needs of professional athletes who required higher quality hydration and sports nutrition products. BioSteel quickly became trusted by top athletes across major professional leagues such as the NHL, MLB, NFL, NBA, and MLS. Our commitment to clean, NSF-certified, and effective products has always been at the core of BioSteel.

Dan Crosby: BioSteel’s New Owner and Visionary

In December 2023, Dan Crosby purchased BioSteel after its previous leadership brought it to bankruptcy. Dan took decisive action, turning BioSteel around and making it profitable within months. Today, BioSteel is thriving in retail locations across Canada and select U.S. locations, with a renewed focus on clean, performance-driven hydration and sports nutrition products that athletes of all levels trust.

Dispelling Myths About BioSteel and Cwench

There have been misleading claims suggesting that Cwench Hydration is a continuation or improvement of BioSteel. Here are the facts:

Myth: "Is Cwench the new BioSteel?"

Fact: Cwench is NOT related to BioSteel in any way. BioSteel remains a leader in the hydration and sports nutrition space. Cwench is a completely separate company with no ties to BioSteel.

Myth: "Are BioSteel and Cwench the same company?"

Fact: Cwench has no affiliation with BioSteel’s products or history. Any attempts to link the two brands are misleading. BioSteel continues to serve athletes at every level with clean, science-backed hydration and nutrition.

Myth: "The founders of Cwench founded BioSteel?"

Fact: BioSteel was founded by Matt Nichol to address the lack of effective hydration solutions for athletes. Cwench is a different company led by former BioSteel executives some of who were fired for cause and have no legitimate claim to BioSteel’s legacy.

The Truth About Cwench Hydration’s Leadership

Cwench Hydration is led by former BioSteel executives some of who were fired for cause. These individuals are now attempting to capitalize on BioSteel’s reputation by falsely claiming they were the driving force behind the brand. This is untrue.

Dan Crosby is the rightful owner of BioSteel and has successfully restored the company to its rightful place as a trusted leader in the hydration and sports nutrition industry.

BioSteel’s Commitment to Excellence

At BioSteel, we pride ourselves on delivering the highest quality products that athletes can trust. Our products are NSF-certified, free of artificial sweeteners, and built on science-backed formulas.

Our mission remains clear:

Clean Ingredients
No Artificial Sweeteners
NSF Certified
Science-backed Formulas

Frequently Asked Questions

Q: Is Cwench the new BioSteel?

A: Absolutely not. BioSteel remains an independent leader in hydration and sports nutrition with no ties to Cwench.

Q: Why are people confused about BioSteel and Cwench?

A: Cwench’s marketing is attempting to leverage BioSteel’s reputation by suggesting a connection that does not exist. BioSteel continues to operate independently, led by Dan Crosby.

Q: Who founded BioSteel?

A: BioSteel was founded by Matt Nichol, the strength and conditioning coach for the Toronto Maple Leafs, to create clean, effective hydration products for athletes. Cwench's leadership had no involvement in BioSteel’s creation.

Q: How is BioSteel different from Cwench?

A: BioSteel is the original product designed for professional athletes with a commitment to clean, science-backed ingredients. Cwench is a separate company with no connection to BioSteel’s history, formulation, or standards.

BioSteel’s Bright Future

Under Dan Crosby’s leadership, BioSteel is stronger than ever. We continue to innovate, providing clean, healthy hydration for athletes and active individuals, while maintaining the trust we’ve built over the years.

Final Word

BioSteel is NOT Cwench. Don’t be misled by false claims. BioSteel continues to provide athletes with the highest quality hydration and sports nutrition products, backed by integrity, science, and transparency. Trust BioSteel—the brand that’s been setting the standard in hydration since day one.

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